Published: March 9, 2024

On March 6, Jinxiu Mingtian held its highly anticipated 2024 National Dealer Conference and New Product Launch, themed “Rising with the Light, Designing Tomorrow,” at the Fulin Langyue Hotel in Foshan.

As spring brought new energy and opportunity, Jinxiu Mingtian dealers from across China gathered to open a new chapter for 2024 and experience a substantial showcase of new products. From newly patented individual products to structural upgrades across the ceiling and wall product portfolio, multiple new series were introduced to strengthen dealers’ sales capabilities for the year ahead.

The conference opened with an inspiring address from Chairman Wang Tiancai. Drawing on his extensive marketing experience, Mr. Wang also delivered a keynote presentation titled “Achieving Payback from Day One,” sharing practical insights with guests and dealers.

His presentation covered profitable business models, operational diagnostics for retail stores, and market-oriented approaches suited to current terminal operations. A review of successful dealer cases from 2023, supported by real performance data, generated strong enthusiasm among attendees and built confidence for the upcoming product launch and sales program.

Jinxiu Mingtian has continued to move quickly in the adoption and operation of digital tools. At the launch event, Song Qin, representing the Kujiale design platform, and Chen Yanpin, representing mini-program service provider Yingke, presented reports on their respective applications.

As internet technology and mobile usage continue to reshape consumer behavior, brands must keep pace with changing customer expectations. Effective digital tools can improve speed and efficiency, help businesses seize market opportunities, and provide practical support for dealer operations.

Strong business models and digital tools add value, but products remain the true test of the market. Over the past two decades, Jinxiu Mingtian has supplied the home-building materials industry with ceiling and wall products aligned with changing design trends, while providing attractive, comfortable, and practical spatial solutions for consumers.

Focusing on the company’s 2024 product portfolio upgrade and newly launched systems, Vice General Manager Hu Chongliang presented a detailed product strategy. His confident and practical presentation reflected Jinxiu Mingtian’s long-standing commitment to product development and independent innovation, earning strong recognition from the dealers in attendance.

With market structures and channel requirements evolving, Jinxiu Mingtian’s new management team also presented the company’s 2024 brand strategy and marketing plan. The presentations clarified the year’s direction, explained how the brand and its business model would evolve, and outlined how products and sales channels would be better aligned.

Marketing Director Zhang Hong then introduced the brand’s detailed market implementation plan for 2024. The message was clear: leadership requires not only ideas and direction, but also disciplined execution.

After hearing the company’s new strategy and seeing the role of independent innovation and technology in improving product performance and spatial results, dealers toured the showroom with strong confidence and enthusiasm.

The new product display generated an immediate response. Even before the ordering policy was formally announced, many dealers had already begun placing orders. After Sales Director Zhang Honglei presented the launch policy, the ordering atmosphere became even more energetic, while an interactive prize activity added to the excitement of the event.

At the appreciation dinner that evening, Jinxiu Mingtian recognized outstanding dealers for their performance in 2023 with awards and bonuses. Several award-winning dealers also shared their operating experience and successful market cases with the audience.

Jinxiu Mingtian’s 20-year development reflects the broader evolution of China’s ceiling and wall industry. Through leading products, reliable quality, attentive service, and integrity in business, the company has continued to move forward through changing market cycles.

Looking ahead, Jinxiu Mingtian will continue to build its business through technology and product leadership, working with its partners to create an even brighter future.